July 5, 1975: Dance to the lyrics!

Dance to the lyrics!

LAST WEEK I began a discussion about the many differences between dee-jaying in clubs and at mobile gigs. Until you’ve had time to join in – as I hope some of you other D-Js will – I’ll just continue with a few more of my own observations.

The primary aim of a discotheque is to entertain its audience, whether in a club or at a party. Obviously it’s a great buzz to turn people on to as yet unknown sounds, but unfortunately most people want to dance to tunes that they know. One of the very first things that I worked out when I started was that – amazing though it may seem – your average audience doesn’t dance to the music, it dances to the words. People dance to their memory of a song!

In clubs it’s much easier to play something that’s not well known – the speakers are likely to be mounted up higher and to have better penetration than at a mobile do. At many parties, people want to talk while they dance and are less likely to concentrate on the music. Consequently, unless you’ve got a super-hip crowd, at a mobile gig it’s always best to keep it obvious and simple with lots of hits to begin with – then later, when the talk has quietened down and you have felt out the crowd’s prevalent taste, get more adventurous. There can be no hard and fast rule of course other than to keep ’em happy and keep ’em dancing, but if you can entertain them AND yourself at the same time you should be really cookin’!


HOT TIP

A perennial fave since its release in ’71, Burundi Black, Part Two – that’s the un – mucked – about – with African drums B -side of the BURUNDI STEIPHENSON BLACK single (Barclay BAR 3) – has just started to get much requested again, presumably as a result of its recent re-issue. Skip the chanting intro and segue (or dramatically cut directly into it) from another suitable raver. You shouldn’t be disappointed, although following it can be a trick!


New Spins

Lynsey’s whimsey wins

LYNSEY DE PAUL: Rhythm And Blue Jean Baby (Jet 755)
One reaction report coming up: It works! Lynsey’s bit of thumpalong candyfloss whimsey may be lightweight but in a mixed age group setting it has just the right happy beat and straight Pop gaiety. That doesn’t mean you must rush out and buy it today . . . just wait until it hits which it will!

GRIMMS: Backbreaker (DJM DJS 393)
Silliness from the Scaffold / Bonzos refugees, this Mud / Showaddywaddy / Rubettes send-up about a wrestling girlfriend is not only very funny but also great doo-wop singing that’s worthy of the Marcels / Rivingtons / Excellents. My fave of the week, except the next two are kinda nice too.

AL MATTHEWS: Fool (CBS 3429)
For a UK production (by writer Pierre Tubbs), this bouncily clomping Four Seasons / Philly vocal group gem is remarkable. Not to be missed – In fact do your darndest to make it the smash it deserves to be! Compulsive play it again quality.  Continue reading “July 5, 1975: Dance to the lyrics!”