The Midlands have a large enough population to influence record sales, and the local disco DJ’s have in turn realised their own influence over the population.
Many of them are members of a record pool, undertaking to promote certain singles in a co-ordinated “power-play” push in return for free records from the companies involved. However, their influence remains local, and not national. Why, you may ask?
Well, for a start, you might have noticed the relative absence of Midlands contributors to this page’s DJ Hotline — and, consequently, to our Disco Chart. Unimportant though these may seem to insular Midlands jocks, think of the influence that these features could have if every week their “power-play” pick was made public.
Other DJ’s, not to mention record stores and radio stations, would then be encouraged to try the disc too.
Already many record companies recognise our importance by asking DJ mailing list applicants if they contribute to our chart, and the importance of the information gathered in this way is soon to increase.
The Midlands jocks purport to help record companies, but how whole-hearted is that help? Only by looking outside their own cosy circle can they make their influence known on the scale where it matters — nationally!
JOHN MILES: ‘Slow Down’ (Decca F 13709) (Billboard chart debut 3/12/77)
Originally a blue-eyed soulster before he made ‘Music’, John’s now huge in US discos with this frantic ultra-fast funky galloper – 12-inched commercially here.
GARNET MIMMS & TRUCKIN’ COMPANY: ‘What It Is’ (Arista 12 ARISTA 109) (Billboard chart debut 3/26/77)
The Brass Construction-backed smash has been delayed so that now this commercial 12-inch can launch it hitwards!
CHUCK BERRY: ‘Sweet Little 16’ / ‘Guitar Boogie‘ (Chess 6078707)
Classic ’58 rockers. Continue reading “June 4, 1977: “Insular Midlands jocks””