STARRY NIGHT AT AMERICA’S DISCO FORUM
“Disco ’76”, the First International Disco Forum, organized by Billboard magazine’s Bill Wardlow at New York’s midtown Roosevelt Hotel on January 20-23, was a star-studded affair.
Speakers included Van McCoy, Bob Crewe, Norman Harris, LaBelle, and many record company heads.
Performers included Bimbo Jet, the Reflections, the Salsoul Orchestra, the Trammps, Crown Heights Affair and Gloria Gaynor.
Amongst the observers were Hamilton Bohannon, Jeanne Burton, Tamiko Jones, Jonathan King, Capitol Records’s Joe Maimone and a whole host of other record company executives. And then there were several hundred disco DJs and assorted club owners, equipment manufacturers and record pluggers.
It’s doubtful whether the Forum spread as many ideas amongst all the participants as Bill Wardlow originally hoped it would. Many panel sessions got bogged down with the recurrent (and predictable) pleas from DJs – especially from the Midwest – for free promotional demo records.
However, the Forum was immensely rewarding on a man-to-man basis – and it was through talking amongst their fellow kind outside the main assembly room that most DJs must have swapped ideas.
In fact widely acknowledged as one of the best Forum sessions was the mobile disco session. Well-established mobile DJs seem to command much higher fees in America than here, $120 upwards being quite normal, although an Atlanta disco firm’s rate of $220 to $250 and more made everyone gasp.
There is a certain aggressive arrogance about many East and West Coast mobile jocks who refuse to bend to their audience’s tastes and supply only the current “disco” style of programming, but they do also teach their audiences the latest dances.
Having still only just scraped the surface, it looks like I’d better continue with more about Disco ’76 next week (when I promise the DJ Hot Line will return as well). Continue reading “February 7, 1976: New York Disco Forum special, part 2”